railway association of canada
RAC was formed in 1919 and now represents more than 50 goods, tourist, commuter and intercity Rail businesses in Canada, their more than 32,000 employees and over 60 associate member suppliers and partners.
language T|S (TM)
Change the language, change the conversation. Research revealed that Rail was largely ignored by the public and was perceived as a low-tech, unsafe and polluting industry - quite the opposite of the truth when compared to similar supply chain systems. Developing and embedding the right written and visual messaging into the brand experience began the transition T|S imagined and is evident today.
Paul Goyette, Director, Public Affairs and Communications commented, "Not only did Taylor|Sprules listen and understand, they wre able to help create and shepherd broad and fundamental change for our stakeholders. In doing so, RAC realized substantial on-going savings through the strategic consolidation of several websites and alignment in all brand communications".
backbone of the economy
RAC was formed in 1919 and now represents more than 50 goods, tourist, commuter and intercity Rail businesses in Canada, their more than 32,000 imployees and over 60 associate member suppliers and partners.
t|s services provided: advertising design, brand audit, collateral design, identity development, interior design, magazine design, messaging, presentation material, research, standards/brand guide development, strategic consulting, total branding program/masterlook (TM), tradshow exhibit design, web and multimedia