At the core of the Taylor|Sprules approach to strategic communication is our focus on idea development.

Before we pursue any program or project for any client, we examine, in close collaboration with our client, the ideas that underpin the project. We engage our client, challenge them, and work with them to define, refine and understand goals, values and direction.

Firstly we identify and refine the core ideas. In the rush to design, many firms overlook the fundamental first step, asking: “What are we trying to achieve?”

With a set of objectives in mind, we map out a business and communications strategy to advance these ideas. Design excellence is only as good as the plan it is supporting. We place fundamental importance on devising and charting out essential objectives as a first step.

Only after we have taken these necessary first steps do we develop and explore creative design concepts to enable the strategy.

We call this process T|S ideas™.

Through the T|S ideas method, in collaboration with our clients, we:

	investigate: In partnership with each client, we invest the time to understand their ideas, organization, and marketplace.
	define: With this knowledge foundation, specific opportunities are brought into focus and the scope of the program is determined.
	envision: Innovative and creative design direction is established to help meet the defined business objectives.
	activate: A comprehensive release strategy is implemented, which is critical to achieving objectives and effective market penetration.
	sustain: To achieve a long-term impact, a continuing commitment to high-level communications is essential.