Fantom
Success can be overwhelming. In Fantom's case, strategic
communications had to address sudden huge sales that were focused on a
top-selling product and its brandname recognition.
T|S responded to
Fantom's sudden growth and planned effectively, from guiding the
strategic re-naming of the company, to help develop the industrial design of
its top-selling vacuums, to producing a wide array of marketing collateral.
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